Go back to Jobs’s original iPhone introduction at Macworld Expo 2007. It was a masterful presentation. Carmine Gallo, writing for BusinessWeek, calls it Jobs’s greatest presentation; I agree. Gallo describes the moment it was unveiled:

After laying the groundwork, Jobs builds up to the new device by teasing the audience: “Today, we are introducing three revolutionary products. The first is a wide-screen iPod with touch controls. The second is a revolutionary new mobile phone. And the third is a breakthrough Internet communications device.” Jobs continues to build tension. He repeats the three devices several times then says, “Are you getting it? These are not three separate devices. This is one device … today Apple is going to reinvent the phone!” The crowd goes wild.

This “three revolutionary products” pitch was inordinately effective. For one thing, live, in the hall, Jobs completely fooled the crowd, yours truly included. But then as he repeated the three product ideas over and over, while icons representing the three products rotated behind him on screen, faster and faster, it started dawning on us how we’d been tricked. By the time Jobs came out and said that it was just one device that encompassed all three products, everyone in Moscone West had come to that conclusion on their own — a nifty little way of making the crowd feel clever, as though we’d figured out a riddle.

Avots: Daring Fireball – The Fear

For the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.

Steve Jobs,
Stanford speech

“But there’s some stuff in our industry that we wouldn’t be proud to ship. And we just can’t do it. We can’t ship junk,” said Jobs. “There are thresholds we can’t cross because of who we are…We don’t offer stripped-down, lousy products.”

Avots: Macworld.com – Apple Mac Event

Kā jaunums man šajā rakstā parādās arī potenciālā Apple nākotne gadījumā, ja iPhone tomēr neizrādās tāda pati brīnumiekārta, kāda ir iPod. Proti, Apple pēdējo gadu ciešā sadarbība ar Google un tas, ka Google CEO Eric Schmidt ir Apple valdes loceklis, netieši norāda, ka Google nebūtu nekas pretī kādā brīdī nopirkt Apple. Starp citu, šāds iznākums nemaz nešķiet tik nereāls un slikts. Manuprāt, Google ir vienīgā no lielajām kompānijām, kura ļoti nopietni pievērš uzmanību tādām vērtībām kā dizains, intuitīva lietotāja saskarne. Vēl viens pozitīvs aspekts šajā lietā ir tāds, ka Google (un arī Apple) daudzus risinājumus balsta uz atvērtiem standartiem, ļaujot lietotājiem tehnoloģijas izmantot kā viņi to vēlas nevis, kā to ir paredzējuši izstrādātāji liedzot izvēles iespējas. Protams, nav jau arī Google tik balti zvirbuļi, kādus tos mēdz mālēt, tomēr šī kompānija izraisa vairāk pozitīvu emociju nekā negatīvu, ne tā?

Tomēr, ja iPhone ir tāds kādu to reklamē, tad nevienam nenāks pat prātā doma par to, ka Apple varētu pārdot. Pie tam, analizējot Apple un Steve Jobs vēsturi, visas likmes ir par labu Apple un iPhone būs ierīce, kuru vēlēsies ikviens. Citējot raksta autoru (tulkojums): “Pie tam apzinoties, ka sirds dziļumos tu gribi iPhone. Ļoti.” Atliek vien gaidīt 29. jūniju un pirmās atsauksmes. Tiek runāts, ka iPhone Eiropā varētu parādīties šī gada rudenī/ziemā, tomēr ir dzirdētas baumas, ka Apple pagaidām ir problēmas ar tīkla operatora atrašanu.

Iesaku izlasīt visu rakstu: Steve Jobs in a Box